Every web browser has it’s quirks. In Firefox, some fonts render as bold when they should render at a normal font weight. How do you fix it when the Firefox font weight renders too bold? There are some CSS rules you can add that will fix the problem. When Does Firefox Incorrectly Render Fonts As […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Styling Radio Buttons in Gravity Forms
I knew this Gravity Forms code would come in handy sometime. Mostly, I’m writing it down for my own reference material, so I can Google it later. So, this is some code I wrote in late-2016 for a custom theme project where I had to style Gravity Forms radio buttons to have different color “bullets” […]
2016 Year in Review
Welcome to the fourth annual year in review post! I like year in review posts, because it forces you to take a step back and evaluate what you’ve actually accomplished. Publishing your progress each year allows you to see things in a larger perspective. We have a tendency to get caught up in daily routine, […]
Google Analytics SEO & Google Search Console SEO
John Locke
Updated November 29th, 2021
2 Comments on Google Analytics SEO & Google Search Console SEO
Google offers two free tools to help you track your SEO efforts. Google Analytics and Google Search Console are two indispensable sources of search information. By using these two tools together, you will get a more accurate view of how Google sees your site. You can see which pages on your website are the most […]
SEO Keyword Research: Finding Keywords that Will Drive Traffic
John Locke
Updated February 28th, 2023
1 Comment on SEO Keyword Research: Finding Keywords that Will Drive Traffic
Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]
Know Your Customers for SEO
Customer personas are a huge part of planning content for your website. If you know your customers, and get inside their head, you can provide the answers that they’re looking for. After all, what is SEO worth if it’s not providing answers for questions your customers are asking? If you know who your customers are, […]
Know Your End Goal for SEO Campaigns
One thing many people forget with SEO is you should know your end goal. Why does your website need to exist? What metrics do you want your website to drive? What do you want your customers to do when they get to your website? Why are these questions important? People focus so much on getting […]
What Is SEO?
Before we start this mini-series on SEO, it might be good to answer the question, what is SEO? SEO is an abbreviation for search engine optimization. This means you are trying to get your site to rank as high as possible in search engines like Google or Bing (as well as other search engines). Why […]
Should You Depend on a Social Network to be Your Content Platform?
John Locke
Updated February 28th, 2023
No Comments on Should You Depend on a Social Network to be Your Content Platform?
A 2016 survey of small business owners shows that nearly half of small businesses don’t have a website. This number is astounding, because without a website, you are pretty much invisible online. According to a 2012 report by Fleishman-Hillard, 89% of consumers use a search engine before making a purchase decision. According to a 2015 […]
Add CSS Class To Single Post Based on Category In WordPress
John Locke
Updated November 16th, 2020
6 Comments on Add CSS Class To Single Post Based on Category In WordPress
Here’s how to add a CSS class to the body tag of a single post or post type, based on the post category, in WordPress. Why would you want to do this? Maybe you want to add custom CSS styles to single posts in specific categories, but you don’t want to create a custom template […]