Broken links on your website are bad user experience. When customers click on dead links and they go to 404 pages over and over, it hurts your credibility. This erodes trust in your website, which affects conversions and sales. While Google says they don’t lose sleep over broken links and 404 (page not found) errors, […]
Better Ways To Check Broken Links In WordPress
Details Matter
The last 5 to 10 % of a project is always to finish but it’s important to make that final push. This is what separates the “just OK” projects from the truly exceptional ones. While small details are not always perceived by casual visitors, but when they are out of alignment, it sends a subconscious […]
Do Image Sliders Work For Web Conversions?
Sliders and image carousels are a ubiquitous feature on millions of websites. However numerous studies suggest that image carousels are ineffective at conversions. A 2013 Notre Dame study showed only 1% of participants clicked on auto-forwarding slides, and of those that did click, 84% clicked the first slide. This means the chance of any subsequent […]
Ideas Are Worthless, Execution Is Everything
A “million-dollar idea” isn’t worth a dime if it isn’t planned, built, marketed, and run correctly. Is it shocking to hear that? Ideas are as plentiful as drops of water in the ocean. Most ideas are never brought to life and die in darkness, never being realized. This is why we say, “Execution is everything.” […]
Lessons from Canlis for the Web Industry
The other day I heard a podcast interview that blew me away. In this episode, Chase Reeves interviews Mark Canlis, co-owner of Seattle’s destination restaurant, Canlis. The restaurant has been operating at an extremely high level of quality and service for over 60 years. Do yourself a favor, go listen to the podcast right now. […]
Flash Websites Downgraded In Search Results
Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and […]
How To Improve Page Speed In WordPress
Today, I’d like to share some tips for improving your page speed in WordPress. Performance and optimizing for page speed are now as much a part of web development as writing code. There are several reasons performance matters. The most important is user experience. The faster your WordPress website loads, the less likely a user […]
A Great Product Is Not Enough
A great product is not enough for you to thrive in today’s marketplace. Don’t misunderstand, must still have an amazing product. But that product needs to be found by people who are interested in it. Customers also need to be assured that your product will be consistent over time, and not disappoint them if they […]
Mobile First Web Design
Working with web technologies means keeping up with the blistering pace of change. In the past few years, the web has transformed from primarily desktop to mobile. The next few years will continue that evolution as more devices and screen types become part of the web. For many organizations, this creates both a problem and […]
Building a Contact Page In WordPress With Contact Form 7
For most websites, getting users to the contact page is a primary mission. Building a Contact page in WordPress with the Contact Form 7 plugin makes that process easy. Contact Form 7 is the most popular contact form plugin on the WordPress plugin repository, with over 5 million active installations. Today I will show you […]