In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]
Why Your Facebook Pages Have Less Reach Than Before
Using Twitter For Small Business Lead Generation
This is a mini-series on using Twitter for small business for lead generation. First, we’ll cover the basics of using Twitter. You should also read the Twitter Small Business Guide if you’re new to the platform. Twitter’s main strength is sharing information through links, photos or videos. It’s secondary strength is being able to communicate […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Creating A Content Publishing Calendar
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]
Yelp Not Recommended Reviews: Understanding the Yelp Review Filter
Published March 10th, 2014
2 Comments on Yelp Not Recommended Reviews: Understanding the Yelp Review Filter
We’re often asked, why does Yelp filter reviews?, or why are some of my Yelp reviews not showing? Understanding how the Yelp review filter works is the first step towards getting more reviews to stick. First, let’s look at why this is so important. Search results for your business often include your Yelp listing. Your […]
How To Add A Facebook Like Box To Your Website
Update, May 2015: The old Like Box is no longer being supported as of June 23rd, 2015. You can read more about the new instructions for the Page Plugin on the Facebook website. Today’s tutorial is all about how to add a Facebook Like Box to your website. This presumes you have a Facebook Page […]
How To Customize Styles On Livefyre Comments
Livefyre is a commenting system that allows users to leave comments on your website, using their existing social media accounts as a login. Livefyre has two levels of social integration: an enterprise level called StreamHub, and the Free version, which is what we will focus on. The Free version can be embedded via JavaScript, or […]