A great product is not enough for you to thrive in today’s marketplace. Don’t misunderstand, must still have an amazing product. But that product needs to be found by people who are interested in it. Customers also need to be assured that your product will be consistent over time, and not disappoint them if they […]
A Great Product Is Not Enough
Technicians vs Professionals
Today’s post is for solo entrepreneurs, freelancers, and service based businesses, but the concepts discussed can apply to certain types of businesses outside of that. The topic de jour is “Are you a technician or a professional? And what’s the difference between the two?” Proceed with caution, you might alter your way of thinking. Technicians […]
Finding Your Business Voice
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Storytelling In Marketing: The Hero’s Journey
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
What Makes Your Business Unique?
Ask a hundred business owners in a category what their points of distinction are. You’ll hear adjectives like high quality, affordable, fast, reliable, convenient or experienced. These are all good, but how many of their competitors are claiming to deliver the same things? Your business and marketing plans should consider what makes your business unique. […]