If you’re using Google Ads and you’re a contractor, there is one very important setting you need to pay attention to, or you will get a lot of false positives. I didn’t think this was a repetitive pattern but I saw it on a few clients, and it is something you NEED to avoid. DO […]
Don’t Use Dynamic Ad Groups in Google Ads
Use SEO and AdWords Together For More Web Traffic
Many manufacturing firms we see are using AdWords to drive web traffic. But AdWords is just renting traffic. By adding SEO to the mix, you’ll get more of the search results page and more overall traffic, over a longer time frame.
Why AdWords Shouldn’t Be Your Long Term Strategy
I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]