Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
The Truth About SEO and Sales
Best Practices For Call To Action Buttons
Call to action buttons are exactly what they sound like — buttons on forms that entice your customers to take action. CTAs are usually succinct messages like Subscribe on an email newsletter sign-up, or Buy Now on an online shopping cart. Here are some very simple best practices for these calls-to-action that allow you get […]
Change Add To Cart Text In WooCommerce
WooCommerce is the most popular e-commerce plugin in the WordPress ecosystem, and for most small and medium sized storefronts, it’s the perfect solution. But changing simple things like the Add To Cart button text can be frustrating if you don’t know how to do it. Changing the verbiage on your Add To Cart button is […]
Change Proceed To Checkout Text In WooCommerce
WooCommerce is the largest e-commerce platform used in WordPress today. It is relatively customizable through the use of plugins and premium extensions. But let’s say you want to make some small changes without using extra plugins. There are many seemingly small changes that are more complex than they initially appear. With WooCommerce, you can override […]
Should You Use Free Shipping On Your eCommerce Site?
The main goals business owners usually have for their eCommerce websites are increasing conversions, making more sales, and decreasing abandoned carts. There are many strategic things you can implement on your site to sell more products. Eliminating shipping costs to the customer is one thing you can do to increase checkout conversion rates. There’s a […]
How To Change Place Order Text In WooCommerce Checkout
WooCommerce is the most popular e-commerce platform on WordPress, and one of the most used e-commerce platforms overall. But part of staying on top is continually improving little things. One thing that the web development team at WooCommerce might consider is the ability to easily change the default text of the payment button on the […]
Better Ways To Check Broken Links In WordPress
Broken links on your website are bad user experience. When customers click on dead links and they go to 404 pages over and over, it hurts your credibility. This erodes trust in your website, which affects conversions and sales. While Google says they don’t lose sleep over broken links and 404 (page not found) errors, […]
Why You Need To Build An Email List — Today
The #1 mistake I see businesses making is not building an email list. Many businesses focus on Google AdWords or Facebook Ads, which cost money and don’t convert as well as an email list which you can start building for free. A 2013 study by Monetate’s E-Commerce Quarterly showed that email marketing converted 4.5 times […]
Ideas Are Worthless, Execution Is Everything
A “million-dollar idea” isn’t worth a dime if it isn’t planned, built, marketed, and run correctly. Is it shocking to hear that? Ideas are as plentiful as drops of water in the ocean. Most ideas are never brought to life and die in darkness, never being realized. This is why we say, “Execution is everything.” […]
How To Improve Page Speed In WordPress
Today, I’d like to share some tips for improving your page speed in WordPress. Performance and optimizing for page speed are now as much a part of web development as writing code. There are several reasons performance matters. The most important is user experience. The faster your WordPress website loads, the less likely a user […]