We’ve been talking about ways we can have better web projects and deliver better results for our clients. Earlier, we discussed getting all the site content at the onset of the project, because knowing what you have to say and who you’re saying it to dictates the design. Having the content ahead of time also […]
Consistent Communication Produces Great Web Projects
The Most Common Social Media Mistakes
In the last ten years, social media has become an ever-present part of our lives. We have the ability to follow, listen to, or speak to almost anyone on Earth — all from our smartphones. The town hall has become a global arena, where everyone has the ability to be heard. The one thing I […]
Reassuring Clients: Knowing How They Feel
Clients come to service providers in a time of need. Reassuring clients means listening to them, being honest with them, and making them feel at ease.
Listening Is a Competitive Advantage
Many web designers think of design as an outlet for creativity. Yes, creativity helps immensely in this job. But there’s many of us who believe that being a designer it goes a bit deeper. I believe that design should be focused on solving problems and understanding business objectives first and foremost. How do we determine […]
Establishing A Brand: Forging Your Own Path
It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]
Why I Don’t Worry About Plagiarism
If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material. While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second. […]
Setting Clear Expectations For Work Performance
Businesses of every size value high performing employees. Savvy businesses spend a lot of time thinking about what characteristics their company culture should exhibit. The ultimate goal is to hire the most talented employees, who are self-starters, and take ownership of their work and any problems they encounter. But hiring is not a perfect process, […]
What’s Your Point Of Differentiation?
There are three main points of differentiation for a business. Be cheapest, be fastest / have best service, or be highest overall quality. It’s possible to do two, I have a hard time thinking of any company that consistently does all three. This means you have to make choices, and decide who you serve, and […]
Why I Don’t Respond To RFPs
Many web studios here in Sacramento may be tempted to pursue RFPs in order to grow. I think this is a bad idea. While there are specific instances where actively pursuing RFPs and RFQs can work, responding to RFPs is something I choose not to do. Here’s why. What Is An RFP Exactly? RFP is […]
Balancing Business, Creative and Technical Skills
If you’re an independent web professional, how to you balance your energy between business, creativity and technology? When you’re flying solo, you have to focus on every aspect of your business, while working towards making the business larger than yourself. One thing that is helpful is to create enough room in your schedule to handle […]