If you’re using Google Ads and you’re a contractor, there is one very important setting you need to pay attention to, or you will get a lot of false positives. I didn’t think this was a repetitive pattern but I saw it on a few clients, and it is something you NEED to avoid. DO […]
Don’t Use Dynamic Ad Groups in Google Ads
Why Google Added Favicons to Search Results
You may have noticed recently that Google added favicons to search results. Favicons are those little square images that sometimes appear in the address bar of a web page or bookmarked URLs. But there is a reason why Google added favicons to the search engine results pages (SERPs). This was not a feature that was […]
Why AdWords Shouldn’t Be Your Long Term Strategy
I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]
Don’t Stop Marketing When You’re Already Busy
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]
What Local SEO Tactics Should Make You Wary?
In the early days of SEO, keyword stuffing and spam was used extensively as a local SEO tactic. Many outdated SEO tactics are being used in every city, across every industry across the United States. The fact is that search engine rankings have always been a moving target, and some “shortcuts” that worked in the […]
Why Your Facebook Pages Have Less Reach Than Before
In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]
Content Marketing is the New Advertising
Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]