This is a question I see every week in SEO forums. Should you pay to have someone create a Wikipedia page for your company? Many online marketers believe that having a Wikipedia article will help boost your SEO. My advice is, unless you are a national or international company, hold off on that. Wikipedia has […]
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SEO
Should You Pay For a Wikipedia Article?
Can You Do SEO Without Paid Tools?
Today I’m answering a great question that I saw in an SEO forum, “Can you do SEO without paid SEO tools?” When we say, “paid SEO software”, it refers to tools like Ahrefs, SEMrush, Moz Pro, Majestic, Mangools, and many others. I believe that you can do SEO without any tools except for Google itself. […]
Did the Google Search Quality Raters Visit Your Site?
What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]
“We Have 100 Google Reviews, But We’re Not in the 3-Pack Map?”
Published March 10th, 2019
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I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map. When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away. These other companies have far less Google […]
Should You Change the Publish Date of a Post for SEO?
Today’s question is, “What criteria does Google look at when they are trying to figure out the last time a blog post or article was updated?” “I have some blog posts that need updating. Some need a few tweaks. Others need major overhauls.” “But I need to know what they are looking for when reconsidering […]
Why Google Rewrites Your Titles and Descriptions in Search Results
Published January 31st, 2019
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In certain cases, Google will rewrite your title tags and meta descriptions in search results. We look at some reasons the Google algorithm will choose to do this.
“How Much SEO Boost Does a Mobile-Friendly Site Give You?”
Published January 18th, 2019
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I want to talk about a thread I saw in one of the Reddit SEO channels, a question about the ROI of a mobile-friendly website. This is a paraphrase of what the original poster asked, but it went something like this. “Our website is not mobile-friendly right now. If we make our website mobile-friendly, how […]
Three Things That Make Client SEO Easy
For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]
Does Link Building Really Hurt SEO?
A few people have asked me if link building hurts SEO. I’ve heard other SEOs have told people that link building is “bad”. I’ve seen bloggers saying that you shouldn’t be link building—saying if you simply produce great content, people will show up. You know, build it and they will come? Yesterday, I saw a […]
Using HARO for SEO Backlinks
Google has said publicly that two of the most important SEO ranking factors are the content of your website and the link profile of your website. Links from other websites to yours have been as a proxy for site authority and relevance by search engines for many years. In order for incoming links to have […]