A “million-dollar idea” isn’t worth a dime if it isn’t planned, built, marketed, and run correctly. Is it shocking to hear that? Ideas are as plentiful as drops of water in the ocean. Most ideas are never brought to life and die in darkness, never being realized. This is why we say, “Execution is everything.” […]
Ideas Are Worthless, Execution Is Everything
How Much Should You Budget For Your Website?
One of the first questions prospective clients ask is “How much should I budget for a website?” I can’t give you an accurate answer on the spot for a few reasons. But I understand why you’re asking. You’re curious about a ballpark figure because you want to reduce your risk. You’re asking to make sure […]
Using Twitter For Small Business Lead Generation
This is a mini-series on using Twitter for small business for lead generation. First, we’ll cover the basics of using Twitter. You should also read the Twitter Small Business Guide if you’re new to the platform. Twitter’s main strength is sharing information through links, photos or videos. It’s secondary strength is being able to communicate […]
What Is A Domain Name?
Domain names are the human-readable web addresses. Just like a regular street address takes you to a physical location, domain names take you to the website they are associated with. Every website resides on a server somewhere in the world. The default address for each website is a series of four numbers, called an IP […]
Fix Contact Form 7 Emails Going To Spam In Gmail
Contact Form 7 is a common plugin used on WordPress websites. It works great for simple contact forms. But recently, I noticed many Contact Form 7 emails going to spam in Gmail. I figured out how to fix this in my situation. Here’s a few troubleshooting tips to try when you’re debugging this problem. “From” […]
Getting Help From People In Your Industry
This is about how to grow your business when no one knows who you are, and the right and wrong ways to go about it. When you’re just starting out, no one knows who you are. People who are beginning their marketing career, who want exposure will oftentimes cold email people for a shout-out or […]
The Case For Content Marketing
I understand your hesitation to try something different. You may be reluctant to start a blog. You may not see the point of making videos or starting a podcast. Perhaps you see it as a waste of time. You find it difficult to conceive how this could possibly improve your business. But content marketing is […]
How To Responsively Rearrange Elements With CSS
Responsive web design presents a number of layout challenges for developers. Sometimes, page content needs to be presented differently on desktop and mobile. If the order needs to be rearranged, what are the options? It helps to remember that page elements are boxes within boxes, inside of a large box, the device window. If there […]
Why You Should Be Gathering Web Content Early
There’s something amiss about the way most of us are designing and producing websites today. I’ve been noticing it for a long time, and it’s something that almost every designer I know is guilty of. I can’t even say I’m calling anyone out on this, because it feels like 95% of freelancers, agencies, and consultancies […]
Why Bundling WordPress Plugins In Themes is Risky
There’s a huge problem with the way many WordPress themes are currently built, marketed, and sold. The ecosystem is beginning to change, ever so slowly, but major changes need to be made for the good of the WordPress platform, theme marketplaces, and the agencies and clients that rely on themes. The situation currently illustrating this […]