If you had Google Analytics by Yoast installed on your WordPress website, you were probably surprised last week (mid-April 2016) to see a new icon in its place in the admin menu in the back end of your site. I know I was surprised, as were many other people, to see the name change from […]
What Happened To Google Analytics by Yoast?
Integrating Google AMP and WordPress
In October of 2015, Google debuted a new project called AMP, or Accelerated Mobile Pages. The project is open-source, with other companies like Adobe, Twitter, Vox Media, BBC, The Guardian, and The New York Times also contributing to this project. So what is AMP? And why does it exist? For the last few years, web […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
Offline And Online Marketing Are Both Important
As a business owner, you always want more people to walk through your doors to buy what you’re selling. The key to that nowadays is to continually focus on online marketing and face-to-face meetings that happen offline. Most sales reps or business owners can close the deal if they meet you face-to-face. But this isn’t […]
Utilizing Email Marketing To Grow Your Business
If you’re running a regional business, you’ve probably already integrated email newsletters into your marketing strategy. It’s likely that you already understand the importance of leveraging email lists. If you are a smaller business, you’ve heard other business owners tell you to start leveraging email marketing. But you may not understand why email marketing is […]
The Ultimate Guide to Google Review Stars
If you’re trying to rank well in local SEO, then reviews are an important part of that mix. But when you look at search results in Google, you’ll notice that review stars don’t always display in the way you would expect. Both in Google Business Profile, and the rating stars in regular organic search results […]
Trust Is The Key To Great Web Design Projects
Web design and development is a curious industry. A lot of people would say that we deal in design. Or code. Or graphics. Or marketing. These are merely by-products of what we deal in. They are not the products themselves. Web agencies only have a few things that they sell: their relationship with the client, […]
The Truth About Slow Web Pages
Here’s a truth about slow websites that business owners don’t want to hear. Page speed directly affects how well your website supports your business objectives. There are two critical ways that slow web pages impact your business. First, page speed affect whether your potential customers become actual customers or not. A 2010 study by Gomez.com […]
Add A HTML Sitemap To Your WordPress Site
Most of you reading this already understand the impact of search engine rankings. If you can rank high in Google, more potential customers find your business. The more prospective customers that find you, the more paying customers you should have. Except most of you are frustrated by search engine optimization (or SEO). There are actually […]
Fix Contact Form 7 Configuration Errors
WordPress site admins who use Contact Form 7 may have noticed configuration errors in Version 4.4. You’re not mistaken when you’re wondering if these errors weren’t there before. The most common misconfiguration error warning triggers if you are using a To or From email in your contact form with a domain name than your website. […]